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Abigail Auwaerter

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RECENT STORIES

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EXPLORATORY USER RESEARCH
PARTICIPANT & EXPERIENCE ILLUSTRATION
SYSTEMS THINKING
IMMERSION WORKSHOP

Navigating medicaid

How do Medicaid customers navigate a complex journey while managing the complexities of their own lives?

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DIARY STUDY
EVALUATIVE USER RESEARCH
PRIORITIZATION FRAMEWORKS
UX STRATEGY
USABILITY TESTING
USER JOURNEY MAPS

dECODING PASSKEYS

Why pivoting to generative activities with teens revealed key areas for enhancing onboarding and passkey adoption.

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STAKEHOLDER RESEARCH
UX STRATEGY
USER JOURNEY MAPS
WIREFRAMES
SURVEY DESIGN
PERSONAS

BLOOMING SUCCESS

How research uncovered service delivery issues for a legacy family-run business and paved the way for easier flower ordering.

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